Plan B x T.E.D Lecture

Plan B believe that the U.K government doesn't do anything to keep the youths of the street and have no care for them as people and like racist people are to the coloured, rich people segregate themselves from the youth and the lower class simply because of their ego and appearance. He believes in taking a chance in today youth to find talent and a great example of this was his film Ill manors due to the fact that apart from Actor 'Riz Ahmed' the rest of the actors/actresses in the film had no acting experience at all however were still good at it. He believed at look at the youth in a different sense and what helped him do this is his experience from living in the rough areas of east London therefore he was able to connect to the youth in a way they understand and can have a larger effect and is the reason he can reach further into these areas to speak to actual gang members unlike all the other politicians. In the lecture he speaks about the riots and doing so he quotes a former gang member,"If you ask how we became a society where young people think it's OK to rob and loot, I respond how did we get to a society that cares more about shops and business than the lives of young people?" this show that his primary value is the life of the young - how they live and survive.

The target audience of this lecture was most aimed at the elderly and the more mature society so that they are able to understand why the youth are doing things that cause trouble. basically the same target audience as the movie. The psycho-graphic target group would be reformer as they would want to understand the youth preceptive so that they can do more or do as much as they can to help them and believe in personal growth, this is different to his target market for his music which 14- 20 as this are the group of people that listen and are the people the connect to him. the age of the target group would roughly be around between the ages of 15 - 30 would realistic even though the age restriction is 18. he wants to

Plan B's view on the media is negative as the majority of the industry portray youths to be antisocial and violent also they are shown to look dirty all the time hence the continuous display of teens in joggers and hoodies. they are also portrayed as being unintelligent and untrustworthy one headline the stood out to him in the newspaper are 'Council Estate kids are the Scum of the earth' and this conveys exactly what he is preaching and this link to Cohens theory because people in the music video are portrayed as dangerous and there for it scares the people watching and they feel they have to do something so the media start to publicize teenagers and criminals and thugs.