The Music video mostly reinforces the the dominant ideologies by providing the audience with negative clips produced by him self and actual footage of riots etcetera. Plan B does this specifically by showing Youth robbing T.V and robbing shoes then other youth robbing them for the stolen shoes, this emphasises the corruption in the UK and is why to Londoners the U.K is often stylised UKKK similar to the origin AmeriKKKa, this is a reference to the early 60's riots in LA and was formed by the Black Panthers. the use of vandalism of burning cars shows the limit violence can proceed to when necessary for example the riots many cars were set on fire to stop police brutality how ever to the audience whom are conservative just see youth vandalising objects without cause.
The only way that this music video challenges the dominant ideologies are from some clips used in the Video that show politician and police acting violently when they are meant to be portrayed as the more responsible and calm adults.
However the Video only reinforces the ideologies if the lyrics aren't taken in to consideration as lyrics contain the reason and explanation which breaks societies view of the Government and their priorities.in the music video most of the people shown in the video are young, between the ages of 13 - 25 years and the majority of them are of a African descent and they are displayed vandalising, taking part in a antisocial behaviour.
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