Tag London Campaign

The Ill manors Tag London Campaign was an innovative and original idea by the institution, which allowed the fans and the target audience to become a part of the campaign by using social websites like twitter to comment on the film and its content and these tweets were then projected on landmarks. This is an example of User Generated Content (UGC) this made the tweeter feel important to the ILL Manors and Plan B brand. Also, they had turned the comments that had been found into graffiti and this appealed to the target audience because it something they’re comfortable with.

Tag London Campaign promoted the film by using a style that appeals to the young generation or the adults that had grown in an environment that is similar to the style that is projected to the target audience. Using graffiti they were able to do this successfully and using the Landmarks of London made this a stronger message as the message of ILL Manor is slightly against the government and using landmarks such as the house of parliament

One link that I have found it the TEDxLecture and the messages that have been provided in this promotion have a massive similarity in terms of the meaning that is being put across to the parliament because they both talk about how them as youth need to stand up together and do something about the corruption by the government for ourselves and change the stereotypical ideology that has been given to them

These types of campaign are more successful because word of mouth plays as massive part in the users input and because of the originality the word of mouth spreads quickly and because of the mass amounts of link to them and thing that would appeal to them like the graffiti it makes them feel comfortable with the campaign because it all the youth know so the feel at home with the idea and message that is being put across more.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

This tweet would appeal to the demographic E&D as they are the poorer group and would look down on people that earn a lot of money by working and educating themselves and psychographic would appeal to the strugglers. This comment would link to the music video that had been produced by Plan B because it portrays the same message approaching the same individual.

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH

This would also appeal to demographic groups E&D and the psychographic group strugglers as it again portrays a message to the wealthy and the politicians because they are known to do nothing and get paid a lot and example that backs up this is when David Cameron proceeded to go on holiday with his family during the riots of the summer of 2011. This would also link to the music video particularly the line, “Oi what you lookin’ at, you little rich boy”.

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

This would appeal to the demographic groups of E&D because these group are mostly fans of his music and this tweet is a lyrical reference to his song from the ILL Manors Album. He psychographic group that this would stand out to is the strugglers as the lyric speaks against the greedy and rich and this is ideal for this groups because they don’t appreciate them and their ways.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

Although this would also appeal to the demographic group E&D an psychographic group of strugglers it would be more appreciated by the younger male audience as it give of a ruthless revolutionary vibe.

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS#

E,D and possibly C2 and strugglers again fall into this category of tweets but this would appeal to the young adults in the process of education possibly in University, as they are the next gen to possibly change the world.