Hermès is a luxurious French brand. It's advertised to be a prestige and expensive brand made for only successful rich people which links to the brand values: Successful careers- as their product are so expensive that only people earning enough money could purchase their items; Rich and luxurious lives is another brand value that Hermès uses, as in advertisements they show rich people in nice glamorous areas which links to the value of Glamorous places as they make the viewers think this product would take them to nice places due to the appearance the product gives to them.

Hermès is a brand for wealthy people - It's about culture.

Prestige.

Versace, again a very expensive boutique brand and is aimed at more wealthy group and this brand link to culture as although being and Italian brand the logo shows Greek culture (Medusa Head and frame pattern), this mix shows the close relation between the two countries since the 1940's and displays brand value of 'Art, Culture and History. Another value that this brand links to is glamorous places this is due to is strong connection to the countries which are considered beautiful. Self-importance and pride is also a value showed and this is because of the obvious Italian connections.

Versace is a luxurious boutique brand which is success related.

Style.

Hood by Air, is a controversial street wear brand originating from American, unlike Nike and Adidas it is aimed at them more wealthy group of teens/young adults predominantly Central London as an example example.