Hermès is a luxurious French brand. It's advertised to be a prestige and expensive brand made for only successful rich people which links to the brand values: Successful careers- as their product are so expensive that only people earning enough money could purchase their items; Rich and luxurious lives is another brand value that Hermès uses, as in advertisements they show rich people in nice glamorous areas which links to the value of Glamorous places as they make the viewers think this product would take them to nice places due to the appearance the product gives to them.

Hermès is a brand for wealthy people - It's about culture.

Prestige.

Versace, again a very expensive boutique brand and is aimed at more wealthy group and this brand link to culture as although being and Italian brand the logo shows Greek culture (Medusa Head and frame pattern), this mix shows the close relation between the two countries since the 1940's and displays brand value of 'Art, Culture and History. Another value that this brand links to is glamorous places this is due to is strong connection to the countries which are considered beautiful. Self-importance and pride is also a value showed and this is because of the obvious Italian connections.

Versace is a luxurious boutique brand which is success related.

Style.

Hood by Air, is a controversial street wear brand originating from American, unlike Nike and Adidas it is aimed at them more wealthy group of teens/young adults predominantly Central London as an example example. 

The first shot of the opening is the close up of the sign 'no trespassing' and the focus is on the wiring of the gate this means that the background of the shot was blurred this creates an enigma and make the audience eager to know what is so important about the area and gives the viewer a slight insight of what the owner of the property is like- it give them a idea of a grump isolated man that stays in side his house most of the time. The camera moves up wards slowly on the gate and this creates and emphasis on the viewer eagerness to know what is on the other side of the gate it then fades in to another close up of a different fence, this can be told by the change in the wiring of the gate still on focusing on the wire the background is blurred and make the viewer slightly restless and on edge however the editing of this shot is quicker and it then continuous to fade on to the next gate the editing of this shot is even quicker to keep the audience on edge and wondering what is on the other side. The camera finally reaches the top of the gate and the shot is a medium close up but is also a long shot as the castle is also seen in the shot. However this shot fades out as soon as it fades in this could also be an enigma code for danger and may connote to people that its a place to stay away from. the use of multiple enigma code show that this is a thriller.

the sound used in the opening is non diegetic. this means that the sounding used was out there to create an emotion in the viewer. the slow music was used to create an eerie feeling and slightly frighten the audience as to create and enigma as this make them this what is so scary about this? the music is also an emphasis on the pace of the film as the movement of the camera is slow. the on dialect in the opening is when the close up of the old man in the chair dying is shown the phrase that the man says is "rose buds" and this make the audience wonder what the meaning of this was and to some may connote dying or untold love as the word Rose was used which connotes both love and death.the music used in the opening was parallel to the content used in the sequence.

the lighting in the whole of the opening was low-key to show the suspense and the intensity of the surroundings also the emphasis on the emotion that it creates- eerie and intense.

Sound- parallel / contrapuntal

CONTRAPUNTAL

PARALLEL