Institution Research

E4 is a digital channel based in the UK originally launched as a pay-TV companion to Channel 4 on 18 January 2001 as a pay - TV channel. It provides many american sit-coms such as 'How I met your Mother','The Big Bang Theory' these are examples of big successful U.S TV shows that the british audience watch, they also show some british programmes like 'Misfits' and 'Phoneshop' which are also tv programmes of a comedic genre. These shows are aimed at people between the ages of 15-35 year old. Programmes provided by the channel aren't always a comedy, some of the shows like 'Made in Chelsea' this is a reality tv programmes. E4 became available on freeview after May 2005 and became free to air on BSkyB because of a long term contract on 6th May 2008 along with a sister channel 'More4'.

BBC three is a channel which is apart of the BBC, broadcasting via Digital cable,terrestrial,IPTV and satellite, similarly to E4 have a target age range of 16-35 year old therefore the channel only airs their programmes between timings of 19:00 PM - 05:00 AM this is so it can remain as a terrestrial channel. They aim to provide a purpose of innovative content to a young audience therefore they provide unique reality shows such as 'snow,sex and suspicious parents'. Other shows they provide to us unlike E4 is live/pre-recorded comedy shows like 'Russell Howard's Good news'.unlike E4 this channel provide chat shows for example 'Backchat with Jack Whitehall and His Dad'.

Youngers:

The opening scene is a extreme close up of of the mic being placed in to the mic stand and it can be fore told that the protagonist is about to rap or sing the next shot is of the track producer kissing his cross pendent implying to the audience that these artist are new to the music industry and are trying to make a break and further shows that the these are teens struggling to gain opportunities hence the use on diegetic Rap/Grime music as it relates to them and is a popular genre in lower and middle class areas such as South London. the extreme close ups of the head phone show the roles of the character - the head phone convey to the audience that he is the rapper and the male sitting down is the producer.lighting in the sequence show display a rough estimate of time (night) and is confirmed by the mother walking in and tell the producer to send his friend home. the use on a foreign mother emphasises on the struggle in a way as it is a common stereotype the black people are often grouped in lower or middle.

Some Girls:

the opening scene of this sequence the title of the programme introducing it. this then cuts to a group of girls being coached in football clearly at a educational environment considering the obvious age gap between the coach and the students the clothing that is worn in the sequence connotes the the group of girls are in a football team the massive height difference shows the teacher is a dominant character and is emphasised by the dialogue in the scene "C'mon ladies let's get warmed up", this a instructive line and is followed by the student as they run. the dialogue in the sequence instantly conveys that the genre of this sit-com is comedy as they talk about how the last football match was extremely gory and people were bleeding but the teacher denies that the match was that bad even though she admits to the blood and broken bones.

Exam Response

WWW: Good analysis of mise en scene using knowledge well.
EBI: Better, more detailed answer for the other questions .Timing!
LR: Rewrite question 2 & 4, including more examples.
23/48- D

Learning Response:

Q2. the opening scene is the matches being lit and then shows the man as a medium close up showing him smoking this connotes to us that he is some sort of stress related situation and is emphasis due to aspects of make up. the situation and the smoke first connotes to us that he's the antagonist but subconsciously we doubt this as he isn't introduced as a domination character- the camera angle is straight on and doesn't imply in any way that he is violent and the shot clearly shows his facial expression displays resent and emphasises on the doubt the viewer has on his action and whether he is the villain. match on action shot leads our eyes to the second character in a silohuette

Class Evaluation:
WWW:the camera work was good in some aspects like the creativity of the angels. also the use of silence throughout the sequence. the 180 rule wasn't broken and the match on action was doe well. the production creates an enigma due to the us of the macguffin (the bag)

EBI: the attention to detail could have been better and the production should have not included any unnecessary shots such as the random shot of the man walking although not all of the shots was included. also the camera work in some of the shot was shaky blurred and there was noise in the background.

Self Evaluation:
WWW: the editing on the production was fairly good and the creative angels of the camera was good especially the opening shot of the stairs. the length of the production was on point resulting in 42 seconds.

EBI: the work should have been in on time and greater time could have taken on the editing and filming so the the production wouldn't have come out as bad all the filming should have been done on the same day. attention to detail needed more attention and the mise en scene could have been better the use of lighting and costume could have been better to create a more street/ gangster appearance especially in the protagonist and this would create a more dominant character appearance. the setting of the production cold have been better as the computer clearly showed that the area filmed is a classroom this would emphasis on the binary opposition and this would create a more intense atmosphere. music could have been used however we had run out of time to edit an further and had to give the production in with no music- the music would have added to the production give in more of a gangster feel this would result however in a different approach to editing this clip

Hermès is a luxurious French brand. It's advertised to be a prestige and expensive brand made for only successful rich people which links to the brand values: Successful careers- as their product are so expensive that only people earning enough money could purchase their items; Rich and luxurious lives is another brand value that Hermès uses, as in advertisements they show rich people in nice glamorous areas which links to the value of Glamorous places as they make the viewers think this product would take them to nice places due to the appearance the product gives to them.

Hermès is a brand for wealthy people - It's about culture.

Prestige.

Versace, again a very expensive boutique brand and is aimed at more wealthy group and this brand link to culture as although being and Italian brand the logo shows Greek culture (Medusa Head and frame pattern), this mix shows the close relation between the two countries since the 1940's and displays brand value of 'Art, Culture and History. Another value that this brand links to is glamorous places this is due to is strong connection to the countries which are considered beautiful. Self-importance and pride is also a value showed and this is because of the obvious Italian connections.

Versace is a luxurious boutique brand which is success related.

Style.

Hood by Air, is a controversial street wear brand originating from American, unlike Nike and Adidas it is aimed at them more wealthy group of teens/young adults predominantly Central London as an example example. 

The first shot of the opening is the close up of the sign 'no trespassing' and the focus is on the wiring of the gate this means that the background of the shot was blurred this creates an enigma and make the audience eager to know what is so important about the area and gives the viewer a slight insight of what the owner of the property is like- it give them a idea of a grump isolated man that stays in side his house most of the time. The camera moves up wards slowly on the gate and this creates and emphasis on the viewer eagerness to know what is on the other side of the gate it then fades in to another close up of a different fence, this can be told by the change in the wiring of the gate still on focusing on the wire the background is blurred and make the viewer slightly restless and on edge however the editing of this shot is quicker and it then continuous to fade on to the next gate the editing of this shot is even quicker to keep the audience on edge and wondering what is on the other side. The camera finally reaches the top of the gate and the shot is a medium close up but is also a long shot as the castle is also seen in the shot. However this shot fades out as soon as it fades in this could also be an enigma code for danger and may connote to people that its a place to stay away from. the use of multiple enigma code show that this is a thriller.

the sound used in the opening is non diegetic. this means that the sounding used was out there to create an emotion in the viewer. the slow music was used to create an eerie feeling and slightly frighten the audience as to create and enigma as this make them this what is so scary about this? the music is also an emphasis on the pace of the film as the movement of the camera is slow. the on dialect in the opening is when the close up of the old man in the chair dying is shown the phrase that the man says is "rose buds" and this make the audience wonder what the meaning of this was and to some may connote dying or untold love as the word Rose was used which connotes both love and death.the music used in the opening was parallel to the content used in the sequence.

the lighting in the whole of the opening was low-key to show the suspense and the intensity of the surroundings also the emphasis on the emotion that it creates- eerie and intense.

Sound- parallel / contrapuntal

CONTRAPUNTAL

PARALLEL

Juice Trailer:

Costume:
the costume used in this film are clothing that where worn in the 90's around poorer areas such as south central L.A. they would wear more baggy clothing and commonly worn shoes such as timberland boots and these type of clothing was worn by all people around the ages of the main stars ,roughly 20 years or above, showing how heavily influenced they were by Hip Hop culture.

Lighting:
The lighting in the film is mostly natural lighting and most of the scenes where film outside and during the night the had used the street lamb or if that didn't work they would have used studio lamp with a filament bulb instead of an LED.

Actors:
The 4 main actors in this film are roughly 20 years of age or above, their speech is fairly informal due to there upbringing in these poor areas and to emphasis on the appearance of this 'thuggish' character they have haircuts which in the late 80's and  90's were very popular among young people of African American descent. The characters act mischievous and ultimately are seen to be antisocial as they are caught robbing records from a record store and armed robbery in stores for the money in tills. Then there is some of the less important actor like the man speaking to 'Q' about his name, he seem to be fairly formal and wears a suit plus he doesn't have a hair cut that implies that he is a hoodlum this connotes that he is a maybe a elder in the community that is trying to get push the younger to a mature adulthood or try to show them an alternative to be just a thug.

Props:
There are multiple props used in the film from records, ladders. boom boxes and tapes to guns, alcohol and money. these props are used to show what the film is about as Q and Bishop are the protagonist and antagonist these props all link to them the musical prop like the turn tables, records and headphones are all link'd to Q and the guns and money lead to Bishop.

Setting:
This trailer has been filmed in several areas of Harlem mostly out side but it has also been filmed from the inside of shop the back alleys. in the trailer most of the filming was done at Q's house while he is practicing his DJ skills and this show that the Disc Jockey side of the film is a primary part of the film and Q's house will be seen a lot through out the movie.

To conclude this film is a Crime drama Film as it has all the components of crime which is shown by antisocial behavior and is a Drama because of the intensity of the film.

Costumes:
In the trailer the actor wear traditional Pakistani clothing this is usually when the four people are together in a group however when the group is apart some of the actors wear western clothing

Lighting:
the lighting in the film is mostly natural and indoor incandescent . the lighting doesn't show high contrast shadows in the trailer instead they have used soft lighting and some scenes have low key lighting.

Actors:
There are 5 main character Omar, Waj, Barry, Faisal and Hassan, Faisal is only relevant to the film up until half way when he dies- Hassan then takes his place in the '4 Lions'. the 5 character are British born Muslim and this is evident due to the accent they project through out the film and how fluently they speak English however are deeply in-touch with their roots because they also speak Urdu in the film which is a language that originates from Pakistan.

Props:
the props used in the film vary from flags carpet boxes clothing bombs bags animals and guns and many more are used and are all used to turn a bad, feared stereotype into something amusing that people ultimately find stupid and fearless from.

Setting:
the main setting shown in the trailer is the recording room where the terrorist videos are made other film recording was done in either outer doors,cars or the in shops.

To conclude this film is considered a comedy film due to the stupidity and the behaviour in the film which amuses people because of the extreme stupidity.

Costume: The costume in this sequence is all casual clothing (everyday wear) other then the scene of the male protagonist in a foil sheet while being brought done from the 'Hollywood' sign.

Lighting: The trailer had mostly natural lighting some soft filler or reflectors may have been used in the scene to make the actors more attractive and to emphasis the focus on them.

Actors: In the trailer there are several characters however due to it being a rom-com there are two protagonists in the film this is evident due to the camera focus on them and the constant dialogue be projected by them only. the film introduces them together as a couple as they both have conversation on the phone which match however the are speaking to different spouses ( although speaking to different people their conversation makes sense and this foretells what could/ would happen in further in to the film.

Props: The main prop used in the trailer is the bed and this is because the film is based around casual sex and the bed would connote this. they also use things in the background such as T.V or things they are in contact with but are unnoticed such as chairs. tables or benches.

Settings: there are several setting in the film for one in the bedroom and again this conveys sex. they also have scene in public parks and cafés.

the reason this is clearly a romantic- comedy is due to the clumsiness and the sarcastic/ rude comment made to each other. also the reason that the two protagonists in the film are male and female. and small remark in the film for example on the bench when the tow men speak about women the man talks about how women can't separate feelings from sex.

Keywords definition

Spoof/ Parody:

this is sometimes called a send-up or a lampoon. spoof are made in a way that the originally genre is there due to the film that it's mocking but removes so element from that genre for example 'scary movie' have removed the element of anything be actually scary. Spoof/Parody's are films that mock other films to make it funny

Anchorage:

Fixing of meaning e.g the copy text anchors (i.e fixes to one spot) the meaning of an image (for instance, a single rose, that could be used for an ad for anything from a dating agency to a funeral home) in a print advertisement

Mise en scene:

What can bee seen in the film, for example: costume, lighting, actor’s positions, make up, props and setting.   

Ideology:

A set of ideas or beliefs which are held to be acceptable by the creators of a media text.

Credit block:

Binary opposition:

Binary opposition is the system by which, in language and thought, two theoretical opposites are strictly defined and set off against one another

Typography:

Typography is how the writing in the media appears e.g. size, layout, grid, color scheme, design theme, typeface and so on…

BBFC:

The BBFC (British Board Film Classification) is a non-governmental organization, funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom

Hybrid film:

A combination of two different genres in a film for example romantic and comedy are two separate genres but together make Rom-Com.

Low-key lighting:

Low key light accentuates the contours of an object by throwing areas into shade while a fill light or reflector may illuminate the shadow areas to control contrast.

Enigma code:
A question that creates a narrative and draws the viewers in

Endorsement:

when some one gives support to something and publicly show their approval

Monochrome:

Black and White

Genre:

 A way of categorizing a media text according to its form, style and content.

  

Distinctive Still Image Analysis

Costume:
The costume used in this image is a very monotone brown, brown connotes simplicity and to emphasis this they have also used the same monotone brown as a background as they have used on his clothes, this could reflect his personality as humble. The Actor Tony Jaa is topless to show he is a fighter and is clearly displayed by his muscular, agile physique the white hand wrap/rope also show this- shows that he is a rope show he is a Muay Thai fighter.

Lighting:
This lighting in the image is a focused soft light shun in the center to show the audience that the man in the image is the main attraction so all the focus is on him and to ensure all focus is on him there is nothing else in the background to focus on.

Actor:
The person in the picture is a action actor named Tony Jaa. Tony has no facially expression although he's in the middle of an attack this could imply that he's there for one reason and nothing else but that reason matters to him because that's all he thinks about or that he is isolated and due to the lack of friendly contact he doesn't. this gives an in-site to the story line.

Make-Up:
no makeup have been applied if anything has been applied too him as make up is water on his head to create and appearance that he has been sweating

Props:
props that can be seen are the rope hand wraps and this is the only white colored thing the image the rest of the mis-en-scene brown and this could show that it is a primary object in the film and that this prop maybe see a lot throughout the film.

Setting:
the background is brown background which connotes nature and this could mean that the actor when training in the film hasn't got privileges and the for has to turn to nature to benefit himself.

COLOUR:
The picture is a monochrome image and the majority of the colour on the poster is black which can connote dark, eerie or dangerous feeling also monochrome is usually shown as past tense so this could show that he has had trouble in his past. The text is the complete opposite white which connotes purity and cleanliness.

Newspaper:

I don't purchase newspapers however I consume my share of the news by looking at it on the internet and/or mobile apps or as my sisters get on the train to Central London daily for their job they usually bring the newspaper home. When I do read the newspaper it's almost always the metro as they are free and easy to pick up however i don't read the paper unless I find something interesting, for me it's usually a big issue at that time or it's about Hip Hop for example a recent story is of rapper D.M.C of RUN D.M.C criticized Jay Z's latest album 'Holy Grail'.

Magazines
The magazine that I read is XXL which is a mag about Rap and Hip Hop recently and what mix-tapes are coming out etc. When I Get the magazine I read the whole thing as it's about a mag about something I specifically enjoy instead of one page.

Television
I sometimes watch television when I get home from school if i don't have a lot of work but if I do then i get it done or most of it then it come down and eat dinner and if my parents aren't watching anything then i would something I want ,I'd watch most of my programs in the evening. Through out the week I'd watch roughly 18 hours of T.V. The genre of the programs I watch are usually Sit-Com like 'The Big Bang Theory' or 'The Fresh Prince of Bel-Air' and my family is usually watching with me.

Radio
The only time I listen to the radio is in my sisters car stations that I'd usually listen to are kiss or choice FM. in a week I'd listen to radio probably for an hour and a half and its usually at night also as I can't drive I listen to it with my sister.

Mobile
I'm constantly on my phone due to socialising apps and my music i often find out about news linking to music through my phone because of the socialising apps (Facebook News feed).

Friday AS analysis

Cinematography:
The target of this trailer was to show the audience it type of genre 'stoner comedy'. so the producers have decided to use short 1-4 second clips to show the funny areas of the film to amuse people and to create a idea of what the whole films about also one of the shots used for example the first shot of actor 'O'shea Jackson' opening the door is a zoom in shot to give a slight feeling of a comic or the start of a cartoon. However, most of the shot used in the trailer is still medium close up angle. To show this film is directed to men more than women the writer Ice Cube has used women as a sex icon in the film this is shown by how he show women running and watering the garden in slow motion whilst being recorded in a panning angle to show how men follow beautiful women with there eyes.

Editing:
the director F. Gary Gray has chosen to edit the clips down to roughly one or four seconds so that he can pack enough to engage the viewer. The pace of the trailer appears to speed up towards the end to show the audience the intensity that is created through the story and again wanting the viewer to be excited about it and wonder what happen which is the enigma of the film.

Sound:
The sound track used in this is slow hip hop which was popular at the time in the 90's so writer Ice Cube and DJ pooh knew that most of the american population of African Americans and Mexican was a part of this culture so the had directed that at them and also to stoners as they enjoy relaxing slow music during there 'Trip'. Dialogue in the film was colloquial so that regular people could related to it  and also has explicit language  to emphasis on the idea of relating to people in the poorer areas of america like South Central, Compton, Brooklyn.

Mise en Scene;
they have used a stereo type of lower class black males for the costume as they show the men sagging there pants and wearing baggy T-shirts with the caps backwards again just to relate with the lower class and possibly the middle class american. light may have been natural with the manipulation of the camera settings but when shooting on the dark umbrella lamps or street lamp may have been utilised to created a clearer shot and give it a realistic appearence. props used in the film range from what appears to be marijuana to guns.

Zaid's AS Media Blog

The reason I've decided to choose Media A level is while doing the subject as a G.C.S.E's in year 10, I came to enjoy the subject a lot although there was a lot of essays in the course work. I enjoy listening to music a lot and thought that I could incorporate this in the work that I produce in the future also as I've done a G.C.S.E in photography and doing so as an A Level and hopefully I can use what I have learnt about composition and lighting in my photography work to provide better Media course work.

I know that doing Media A level will help me learn new skills that I can transfer in to my other lessons rather than only in Media and hopefully improve my English grammar in writing so that I am able to transfer this skill in to other course work and exams.